(Ideas) The roles of women in fashion-based media

http://appnews.fanswong.com/show.php?id=338759

The references just have the Chinese language, but it can seem the picture transfer the message how female take the roles in fashion-based media.  From there, it let me argue and examine the roles of women and their feminism.

One of the roles of women in fashion based media is the money-making tools for the media. 

No, I would like to say that women as a model is necessity for fashion based media. 

Their aim of using women as a model is to promote, display, or advertise commercial products or to serve as a visual object for people who are creating works of art. 

 A clothing brand advertising through the media in order to its target market to maintain a certain influence, or within a short time to get stormy reputation, then the brand will need to select two or more in the same time period different media, or application of the same two or more different media release form and release time to reach the optimal combination of product advertising effect. 

Hence, either fashion based media or merchants; they need model to make their advertising  interesting and influence to promote their product of fashion and magazine. 

Therefore indirectly, fashion based media will earn money from the sale of their products and the advertising fee from the merchants. 

Here, we can see that the model is necessity for fashion based media and fashion based media also is the platform for model to perform. 

This seems like a double win situation, but there might be an inequality in feminism. 

Shanghai Flint Cultural brokerage founder Fang Hua introduced the supermodel's income mainly consists of four parts: go to Taiwan to participate in the fashion show, attended the event as guests, magazine publicity and brand endorsements (references).

The main industry as a model, and take their station revenues account for only 30%. Ten million revenue supermodel basically every brokerage firm will have "a." It is understood that China is the most expensive Western model offered cuckoo, Liu Wen.  

In addition, the asian next model will as my case studies in essay to examine and observe how the roles of women in the programme and how they are being represented through fashion-based media. The link above is just give me some ideas and as a references.

How women are represented in the fashion-based media.

Women are being represented as a white vast in fashion-based media? Isn't truly reflect the roles of women. The supporting idea should be found and research deeply to argue in my essay statement.

Besides, models, once "the embodiment of beauty", "beauty boilerplate" from "eyeball economy" nowadays more directly to the rapid development of a "beauty economy" model destiny, is undergoing enormous changes. There are models that they have been chosen to describe the kind of feeling, like inside the supermarket shelves of products.

References:
Fans, n.d. Fan Wong News. [online] Available at:<http://appnews.fanswong.com/show.php?id=338759>[Accessed 1 August 2013].

VOGUE Taiwan, 2012.The Taiwanese-French actress is a vision in red on the December 2012. [image online] Available at:<http://www.thegossipwrapup.com/2012/12/coverin-it-sandrine-pinna-on-vogue.html>[Accesed 1 August 2013].
ELLE Taiwan, 2013.Taiwanese actress and singer Ariel Lin. [image online] Available at:<http://www.thegossipwrapup.com/2013/04/Elle-Taiwan-April-2013-Ariel-Lin-Magazine-Cover.html>[Accessed 1 August 2013].

VOGUE Taiwan, 2011.Taiwanese singer, actress, and talk show host, Rainie Yang.[image online] Available at:<http://art8amby.wordpress.com/2011/11/04/rainie-yang-for-vogue-taiwan-november-2011/>[Accessed 1 August 2013].

ELLE Taiwan, 2012.Taiwanese actress Qi Shu. [image online] Available at:<http://www.thegossipwrapup.com/2012/08/coverin-it-qi-shu-on-elle-taiwan.html>[Accessed 1 August 2013]

Harper 's BAZAAR China, 2011.Taiwanese actress and singer Barbie Hsu.[image online] Available at:http://www.thegossipwrapup.com/2011/05/coverin-it-harpers-bazaar-china-june.html> [Accessed 1 August 2013]

Fashion Clothing In Female magazine

In the female magazine, I found out an article that is another point that I can relate them as the roles of women.

http://femalemag.com.my/fashion/trends/15-shades-red
QUOTE: Mr. Science because he says that men are more attracted to women in red.


Yup, a study done by the psychologists of University of Rochester in New York explained 

that the colour red carries a subtle but powerful message about how receptive a woman

might be to romantic advances. The best part is that men find that alluring and they won’t 

even know what hit them!  So here are some of our picks to get your wardrobe sizzling!

From there, we can come out a statement isnt fashion-based media as a slave for male seduce? Or
women fashion are being control by men?

How is the roles of the women are being portrayed out in the fashion-based media?
Isn't follow the trend of men's favourite?

References:
Rachel Au, 2005-2013.15 Shades of Red.[Online] s.I.:Female Bluinc. Available at:<femalemag.com.my/fashion/trends/15-shades-red>[Accessed 29 July 2013].

The Asian famous fashion-based media model

http://femalemag.com.my/beauty/updates/shu-qi-flower-kenzo-tvc-2013

From the video advertising of fragrance, beauty product, the model is Shu Qi. The appearance and fashion she wear is to perform her beauty fully. Why the beauty product and fashion-based media want to invite her as endorsers. However, we can analyse her from the interview.

http://iurgnotmis.wordpress.com/2009/09/11/shu-qi-the-story-from-her-perspective/

This one is another link that is reliable resource for me to analyse and relate to my topic.
The website is about an interview and also the background she came from. From there, I start thinking that role of her in the fashion-based media.
I will highlight some part of the interview section to analyse and examine.

Q: I know you were discovered by an agent and entered the entertainment circle around 18 or 19 of age. How were you discovered?

A: It’s funny, ever since I was little, I liked to pretend that I was older. I started wearing heels, mini skirts, and tight shirts, put on heavy makeup and walk around like that. Then one day an agent saw me.

Q: While other girls might shrink from the bold assignments (referring to the nude photo shoots) requested by your agency at the time, what gave you the courage to accept it?

A: I was naive. My agent told me it’s a form of art, throwing terms like artistic and aesthetics and basically coaxed me into doing it. What I ended up telling myself was: Why not? It’ll be a token of youth to remember by when I grow old.

Q: When you were contemplating whether to accept the job or not, did you confide in your mother?

A: No. During the early periods, I’ve rarely communicated much of what’s happened to me with my parents.

From the interview section here, I can analyse that she is young and pretty based on the fashion she wear such as heels, mini skirts, tight shirts and heavy makeup. In the end, she entered into entertainment media around 18 and 19 age.

However, she is young and naive. She did not really know what is the role she will playing in her job. She just told by an agent is a form of art, throwing terms like artistic and aesthetics and coaxed her to do it.

Between the time I started being a model for adult magazines to shooting erotica in Hong Kong, I didn’t stop to think I was doing something wrong or immoral — until seeing my mother teary eyed that evening — because no one ever told me what I was doing is to be frowned upon.

Q: After that dinner, when you returned to Hong Kong for the adult films, did you find yourself face any kind of struggle?

A: Not really, no. Like I said, there wasn’t anyone to guide me, to tell me what’s right, what’s wrong. And when the people around you are all doing the same thing, you don’t stop to evaluate your decisions. I thought it’s no different from any other film: you are interacting with another actor, you are acting out a story.

 After understand the background of her, I found out the magazine of VOGUE and ELLE that is two of the popular woman magazines sold in the market. They invite her to be the magazine cover model and portrayed her as the role she has. 

We can analyse that she playing the porn star roles since young and later became a popular actress and model roles later. How she are being represented in fashion-based media, we can view from the magazine and compare to the previous magazine that she is being portrayed in the adult magazine.  

after she is an actress, won the awards of Golden Hourse Best Awards. 

 Before,

The roles of her is obviously that can seen through from the fashion-based media. 

Therefore, my thinking will be relate through my research and form out the statements that are

Isn't the fashion-based media make female as a victim ? 

Most of the model in fashion are young and pretty. At the age, she did not know and understand the feminism in the society. They are persuade by the people who around the area of fashion-based media as an art and aesthetic. Hence, they are the victim because fashion-based media need them to contribute their body as a target. That is one of the business area and that need women to aim for society and public. 

How are women to be represented in the fashion-based magazine, They losing their feminism and being portrayed by the agent and commercial setting. They are an object because that can be makeup to be another character losing the personality. 

Do this kind of issue relate to the everyday ideas and attitudes in fashion. In reality is not, because most of the women is 21st century are being educated or influence from the religious and cultural such as buddha and Islam in Asian. They are being taught since as a child, so most of them have the moral decision to choose for their right to enhance the feminism such as voice up and being treated in equal right to be female. ( They are need to be researches deeply and references for above related articles.

References:

Femalemag, 2013. Shu Qi: Flower by Kenzo TVC 2013.[video online] Available at<https://www.youtube.com/watch?v=JmbdQ_xZVWA&feature=player_embedded> [Accessed at 2 August 2013].

Brickwall., n.d. Shu Qi, The Story from Her Perspective, [word press] 11 September. Available at:<http://iurgnotmis.wordpress.com/2009/09/11/shu-qi-the-story-from-her-perspective/>[Accessed at 2 August 2013].

VOGUE Taiwan, 2012.Finer life.[image online] Available at:<http://www.gotceleb.com/shu-qi-vogue-magazine-taiwan-june-2012-2012-06-17.html> [Accessed at 2 August 2013].

VOGUE Taiwan.,2011.Spring Break. [image online] Available at:<http://meetsobsession.com/2011/fashion-design/covered/covered-robert-pattinson-nicole-richie-kylie-minogue-shu-qi-eva-herzigova-and-more-featured-magazine-faces/attachment/covered-march-1-shu-qi-for-vogue-taiwan-march-2011-cover/>[Accessed at 2 August 2013].

ELLE Taiwan, 2010. Fabulous You.[image online] Available at:http://www.oneasianworld.com/archives/2010/if-you-are-the-one-stills-released-shu-qi-on-elle-taiwan-magazine/>[Accessed at 3 August 2013].

AFP RELAXNEWS, 2012.Shu Qi, new face of Kenzo fragrance.[image online] Available at:http://www.herworldplus.com/beauty/updates/shu-qi-new-face-kenzo-fragrance>[Accessed at 2 August 2013].

Illustration advertising of Women

http://femalemag.com.my/beauty/updates/alber-elbaz-puts-show-lancôme

Although the illustration of LANCOME beauty product is not made in local or Asian, it highlight the roles of women being portrayed in the advertisement can as a references.

The LANCOME eyeliner is advertise using illustration to illustrate the figure and proportion of women in the scene. Every woman is being represent the perfect body shape, big eyes with curly lashes, some of them with sun glasses,  red lips the fashion clothing and accessories they wears, high hill shoes.

The body gesture and motion of women are being represented through the illustration video. They all look beautiful, radiant and ravishing in the show. They are being illustrated by the fashion to be elegant and gorgeous. However, the everyday ideas and attitudes of women is shown in below picture.

Each women have their different activity and lifestyles, therefore it might relate to their everyday ideas and attitudes of women. Women is not in the perfect shape, appealing and modelling in the everyday life. 

Attitude of women also not same as the LANCOME advertising that portrayed out in the video illustration. Each women are playing different roles and characteristic to relate their lifestyle.

For example, women as a mother to take care her children and preparing a meal for her family. Hence, she would not wearing fashion clothing to cook or makeup. She is wearing an apron and simple clothes convenient for her activity. She is presented beauty as well because she is lovely and caring women.

References:

Lancomeworldwide, 2013.Lancôme fait son show. Lancôme puts on a show.[video online] Available at:<http://www.youtube.com/watch?v=vRl8K133Hi8> [Accessed at 29 July]

Analyse the cover of Asian Woman Magazine

  Roget’s 21st Century Thesaurus defines the adjective “beautiful” as “physically attractive” and has a host of synonyms: admirable, alluring, angelic, appealing, beauteous, bewitching, charming, classy, comely, cute, dazzling, delicate, delightful, divine, elegant, enticing, excellent, exquisite, fair, fascinating, fine, foxy, good-looking, gorgeous, graceful, grand, handsome, ideal, lovely, magnificent, marvelous, nice, pleasing, pretty, pulchritudinous, radiant, ravishing, refined, resplendent, shapely, sightly, splendid, statuesque, stunning, sublime, superb, symmetrical, taking, well-formed, wonderful.

I find all of the adjective to describe the "beautiful" of women because it can describe clearly and fully to each fashion style and theme to portrayed women in fashion-based media.

Analyse the cover of  Asian Woman Magazine

From the cover of Asian Magazine 386, The woman are being portrayed in the fashion-based by the post and body language to present she is cool, looks gorgeous, dazzling and statuesque. The fashion  clothing she wear is bright color to attract people and the glasses, make up she wears in the summer season.

She plays the role of a star and idol. Besides, we can realise that the headline of the magazine includes dating an ugly man ( why stunning women do it ). It represents fashion can make women beauty and it relates to their lifestyle and attitude.

Besides, Asian Magazine highlight the hot ways to look sexy in the sun.  However, as a women normally we will holding an umbrella and wearing clothes that can cover our skin and not to be hot and sexy in the sun. Therefore, it can be seen the difference between women are being portrayed in the magazine. They are too perfect to be portrayed to the audiences.

From the cover of Asian Woman Magazine 32, The cover of the magazine is a women sexy face and allure to the audience. She is playing the roles of an prostitute and porn star. On the cover itself is the big celebrity issue about super star.

The woman is represented in the magazine cover by flirtatious makeup. The eye look foxy and alluring by eyeliner and shadow. The plump lips is the results of fashion lipstick products. They fully look like advertise for sexual products for men.

For this magazine cover, The women are being portrayed in a fashion style look and modelling post. However, it is highlight out the woman Aishwarya Ral wan to marry and have kids. 

Yes, this is a dream for most of the women. "To be marry" and "have kids" she probably need playing  roles of being good mother to take care their family includes husband and kids. Hence, she is suppose to be presented caring and lovely women. However, the fashion style and theme represented her as a sexy and hot women. She look powerful for facial expression, and look like enticing, grand and shapely woman. 

In conclude, fashion-based media does not really portrayed the women relate to everyday ideas and attitudes of women because it can only perform and presence the outer beauty and feeling. It does not show the inner beauty of the women. 

References: http://tvaraj.com/2012/10/11/50-adjectives-of-beautiful/

References:VapTech Design.com., n.d.Asian women. [Online] Available at:http://asianwomanmag.com>[Accessed 1 August 2013]

Fashion Asian Magazine ( Asian Woman Magazine)

http://asianwomanmag.com

  From my fashion magazine research, i found out one of the most popular magazines is Asian Woman magazine.

 This magazine released in 2000, caused something of a revolution in Asian media. It is about unique mix of high-quality editorial, cutting-edge fashion, beauty and entertainment presented in a vibrant glossy format.

The flagship title Asian Woman has featured an elite selection of popular celebrities on its coveted cover. Besides, the magazine has also in more recent years built a reputation for working successfully with non-Asian celebrities to further shine a spotlight and broaden the appeal of Asian fashion and culture including featuring such popular acts as Alesha Dixon and the Sugababes on the cover. 

  Therefore, it is one of my chosen fashion-based media. Women play an important roles such as idols, perfect women, and celebrities to attract people and grab people attention.

  In addition, women are being represented by fashion-based media through the hot fashions, make up and theme that are designing by designer. For example,

Women are being presented and through the artistic visual, color illustration and pattern from the fashion clothing. They are being a perfect women for people to look at and admire due to her body shape, appearance combining with fashion.

  However, in the society or the lifestyle of this model, they are not exactly same as the pictures how she looks like. First, they do not have the ability to buy the clothing and make up products. Therefore, they do not look like perfect and confident enough. Besides, they do not have the same environment and style that are totally different from the fashion designer sets to the model. 

Define the role of women in fashion-based media

After today discussion, the understanding of my question seen to be clear that what points should I argued about the role of women in fashion-based media.

http://www.webpages.uidaho.edu/pop/women's_mags.htm

What is the definition of role?

From the Oxford dictionaries, the definition of role is the function assumed or part played by a person or thing in a particular situation.

What is the definition of fashion?

The Oxford English Dictionary defines fashion as ‘current popular custom or style, especially in dress’.

Essentially it means a style that is up to date, and how this is agreed upon is subjective and reliant on a number of factors.

What is the definition of fashion-based media?

In my opinion, I define it as the many channels of expression available to, and utilized by humans range from subtle gesture and tone of voice, facial expression and spoken language, decoration and possessions that are displayed to others, through to the media such as television, radio, newspaper and magazine. 

The role of women in fashion based media?

Based on the research,

1)   Women’s status and roles are defined within society and media

2)   Who define femininity

3)   Radical feminism is based on the notion that we exist within a  patriarchal society, in which men control the means of production.

4)   Women’s magazine that can defines and reinforces women’s roles, status, and identities within the patriarchy

5)   Men also gain/maintain power as women focus on their assigned identities and acting out their roles

6)   Women’s magazine construct gender by literally teaching us to walk, talk, dress, and act in prescribed ways.

7)   Women are presented as sexual objects, consumed with catching the right man

8)   Women are being represented overwhelming young, sexy, sensual, flirty, mysterious, delicate, romantic, seductive, and possessing natural beauty, power and grace via advertised products and behaviors

9)   “Ideal women is being presented as thin, young, alluring, with attractive make-up

References:
Bonnie.W,.n.d.Women's Magazine. [Online] Available at:http://www.webpages.uidaho.edu/pop/women's_mags.htm> [Accessed 7 July 2013