The LANCOME eyeliner is advertise using illustration to illustrate the figure and proportion of women in the scene. Every woman is being represent the perfect body shape, big eyes with curly lashes, some of them with sun glasses, red lips the fashion clothing and accessories they wears, high hill shoes.
The body gesture and motion of women are being represented through the illustration video. They all look beautiful, radiant and ravishing in the show. They are being illustrated by the fashion to be elegant and gorgeous. However, the everyday ideas and attitudes of women is shown in below picture.
Each women have their different activity and lifestyles, therefore it might relate to their everyday ideas and attitudes of women. Women is not in the perfect shape, appealing and modelling in the everyday life.
Attitude of women also not same as the LANCOME advertising that portrayed out in the video illustration. Each women are playing different roles and characteristic to relate their lifestyle.
For example, women as a mother to take care her children and preparing a meal for her family. Hence, she would not wearing fashion clothing to cook or makeup. She is wearing an apron and simple clothes convenient for her activity. She is presented beauty as well because she is lovely and caring women.
References:
Lancomeworldwide, 2013.Lancôme fait son show. Lancôme puts on a show.[video online] Available at:<http://www.youtube.com/watch?v=vRl8K133Hi8> [Accessed at 29 July]
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