(Ideas) The roles of women in fashion-based media

http://appnews.fanswong.com/show.php?id=338759

The references just have the Chinese language, but it can seem the picture transfer the message how female take the roles in fashion-based media.  From there, it let me argue and examine the roles of women and their feminism.

One of the roles of women in fashion based media is the money-making tools for the media. 

No, I would like to say that women as a model is necessity for fashion based media. 

Their aim of using women as a model is to promote, display, or advertise commercial products or to serve as a visual object for people who are creating works of art. 

 A clothing brand advertising through the media in order to its target market to maintain a certain influence, or within a short time to get stormy reputation, then the brand will need to select two or more in the same time period different media, or application of the same two or more different media release form and release time to reach the optimal combination of product advertising effect. 

Hence, either fashion based media or merchants; they need model to make their advertising  interesting and influence to promote their product of fashion and magazine. 

Therefore indirectly, fashion based media will earn money from the sale of their products and the advertising fee from the merchants. 

Here, we can see that the model is necessity for fashion based media and fashion based media also is the platform for model to perform. 

This seems like a double win situation, but there might be an inequality in feminism. 

Shanghai Flint Cultural brokerage founder Fang Hua introduced the supermodel's income mainly consists of four parts: go to Taiwan to participate in the fashion show, attended the event as guests, magazine publicity and brand endorsements (references).

The main industry as a model, and take their station revenues account for only 30%. Ten million revenue supermodel basically every brokerage firm will have "a." It is understood that China is the most expensive Western model offered cuckoo, Liu Wen.  

In addition, the asian next model will as my case studies in essay to examine and observe how the roles of women in the programme and how they are being represented through fashion-based media. The link above is just give me some ideas and as a references.

How women are represented in the fashion-based media.

Women are being represented as a white vast in fashion-based media? Isn't truly reflect the roles of women. The supporting idea should be found and research deeply to argue in my essay statement.

Besides, models, once "the embodiment of beauty", "beauty boilerplate" from "eyeball economy" nowadays more directly to the rapid development of a "beauty economy" model destiny, is undergoing enormous changes. There are models that they have been chosen to describe the kind of feeling, like inside the supermarket shelves of products.

References:
Fans, n.d. Fan Wong News. [online] Available at:<http://appnews.fanswong.com/show.php?id=338759>[Accessed 1 August 2013].

VOGUE Taiwan, 2012.The Taiwanese-French actress is a vision in red on the December 2012. [image online] Available at:<http://www.thegossipwrapup.com/2012/12/coverin-it-sandrine-pinna-on-vogue.html>[Accesed 1 August 2013].
ELLE Taiwan, 2013.Taiwanese actress and singer Ariel Lin. [image online] Available at:<http://www.thegossipwrapup.com/2013/04/Elle-Taiwan-April-2013-Ariel-Lin-Magazine-Cover.html>[Accessed 1 August 2013].

VOGUE Taiwan, 2011.Taiwanese singer, actress, and talk show host, Rainie Yang.[image online] Available at:<http://art8amby.wordpress.com/2011/11/04/rainie-yang-for-vogue-taiwan-november-2011/>[Accessed 1 August 2013].

ELLE Taiwan, 2012.Taiwanese actress Qi Shu. [image online] Available at:<http://www.thegossipwrapup.com/2012/08/coverin-it-qi-shu-on-elle-taiwan.html>[Accessed 1 August 2013]

Harper 's BAZAAR China, 2011.Taiwanese actress and singer Barbie Hsu.[image online] Available at:http://www.thegossipwrapup.com/2011/05/coverin-it-harpers-bazaar-china-june.html> [Accessed 1 August 2013]

Fashion Clothing In Female magazine

In the female magazine, I found out an article that is another point that I can relate them as the roles of women.

http://femalemag.com.my/fashion/trends/15-shades-red
QUOTE: Mr. Science because he says that men are more attracted to women in red.


Yup, a study done by the psychologists of University of Rochester in New York explained 

that the colour red carries a subtle but powerful message about how receptive a woman

might be to romantic advances. The best part is that men find that alluring and they won’t 

even know what hit them!  So here are some of our picks to get your wardrobe sizzling!

From there, we can come out a statement isnt fashion-based media as a slave for male seduce? Or
women fashion are being control by men?

How is the roles of the women are being portrayed out in the fashion-based media?
Isn't follow the trend of men's favourite?

References:
Rachel Au, 2005-2013.15 Shades of Red.[Online] s.I.:Female Bluinc. Available at:<femalemag.com.my/fashion/trends/15-shades-red>[Accessed 29 July 2013].

The Asian famous fashion-based media model

http://femalemag.com.my/beauty/updates/shu-qi-flower-kenzo-tvc-2013

From the video advertising of fragrance, beauty product, the model is Shu Qi. The appearance and fashion she wear is to perform her beauty fully. Why the beauty product and fashion-based media want to invite her as endorsers. However, we can analyse her from the interview.

http://iurgnotmis.wordpress.com/2009/09/11/shu-qi-the-story-from-her-perspective/

This one is another link that is reliable resource for me to analyse and relate to my topic.
The website is about an interview and also the background she came from. From there, I start thinking that role of her in the fashion-based media.
I will highlight some part of the interview section to analyse and examine.

Q: I know you were discovered by an agent and entered the entertainment circle around 18 or 19 of age. How were you discovered?

A: It’s funny, ever since I was little, I liked to pretend that I was older. I started wearing heels, mini skirts, and tight shirts, put on heavy makeup and walk around like that. Then one day an agent saw me.

Q: While other girls might shrink from the bold assignments (referring to the nude photo shoots) requested by your agency at the time, what gave you the courage to accept it?

A: I was naive. My agent told me it’s a form of art, throwing terms like artistic and aesthetics and basically coaxed me into doing it. What I ended up telling myself was: Why not? It’ll be a token of youth to remember by when I grow old.

Q: When you were contemplating whether to accept the job or not, did you confide in your mother?

A: No. During the early periods, I’ve rarely communicated much of what’s happened to me with my parents.

From the interview section here, I can analyse that she is young and pretty based on the fashion she wear such as heels, mini skirts, tight shirts and heavy makeup. In the end, she entered into entertainment media around 18 and 19 age.

However, she is young and naive. She did not really know what is the role she will playing in her job. She just told by an agent is a form of art, throwing terms like artistic and aesthetics and coaxed her to do it.

Between the time I started being a model for adult magazines to shooting erotica in Hong Kong, I didn’t stop to think I was doing something wrong or immoral — until seeing my mother teary eyed that evening — because no one ever told me what I was doing is to be frowned upon.

Q: After that dinner, when you returned to Hong Kong for the adult films, did you find yourself face any kind of struggle?

A: Not really, no. Like I said, there wasn’t anyone to guide me, to tell me what’s right, what’s wrong. And when the people around you are all doing the same thing, you don’t stop to evaluate your decisions. I thought it’s no different from any other film: you are interacting with another actor, you are acting out a story.

 After understand the background of her, I found out the magazine of VOGUE and ELLE that is two of the popular woman magazines sold in the market. They invite her to be the magazine cover model and portrayed her as the role she has. 

We can analyse that she playing the porn star roles since young and later became a popular actress and model roles later. How she are being represented in fashion-based media, we can view from the magazine and compare to the previous magazine that she is being portrayed in the adult magazine.  

after she is an actress, won the awards of Golden Hourse Best Awards. 

 Before,

The roles of her is obviously that can seen through from the fashion-based media. 

Therefore, my thinking will be relate through my research and form out the statements that are

Isn't the fashion-based media make female as a victim ? 

Most of the model in fashion are young and pretty. At the age, she did not know and understand the feminism in the society. They are persuade by the people who around the area of fashion-based media as an art and aesthetic. Hence, they are the victim because fashion-based media need them to contribute their body as a target. That is one of the business area and that need women to aim for society and public. 

How are women to be represented in the fashion-based magazine, They losing their feminism and being portrayed by the agent and commercial setting. They are an object because that can be makeup to be another character losing the personality. 

Do this kind of issue relate to the everyday ideas and attitudes in fashion. In reality is not, because most of the women is 21st century are being educated or influence from the religious and cultural such as buddha and Islam in Asian. They are being taught since as a child, so most of them have the moral decision to choose for their right to enhance the feminism such as voice up and being treated in equal right to be female. ( They are need to be researches deeply and references for above related articles.

References:

Femalemag, 2013. Shu Qi: Flower by Kenzo TVC 2013.[video online] Available at<https://www.youtube.com/watch?v=JmbdQ_xZVWA&feature=player_embedded> [Accessed at 2 August 2013].

Brickwall., n.d. Shu Qi, The Story from Her Perspective, [word press] 11 September. Available at:<http://iurgnotmis.wordpress.com/2009/09/11/shu-qi-the-story-from-her-perspective/>[Accessed at 2 August 2013].

VOGUE Taiwan, 2012.Finer life.[image online] Available at:<http://www.gotceleb.com/shu-qi-vogue-magazine-taiwan-june-2012-2012-06-17.html> [Accessed at 2 August 2013].

VOGUE Taiwan.,2011.Spring Break. [image online] Available at:<http://meetsobsession.com/2011/fashion-design/covered/covered-robert-pattinson-nicole-richie-kylie-minogue-shu-qi-eva-herzigova-and-more-featured-magazine-faces/attachment/covered-march-1-shu-qi-for-vogue-taiwan-march-2011-cover/>[Accessed at 2 August 2013].

ELLE Taiwan, 2010. Fabulous You.[image online] Available at:http://www.oneasianworld.com/archives/2010/if-you-are-the-one-stills-released-shu-qi-on-elle-taiwan-magazine/>[Accessed at 3 August 2013].

AFP RELAXNEWS, 2012.Shu Qi, new face of Kenzo fragrance.[image online] Available at:http://www.herworldplus.com/beauty/updates/shu-qi-new-face-kenzo-fragrance>[Accessed at 2 August 2013].

Illustration advertising of Women

http://femalemag.com.my/beauty/updates/alber-elbaz-puts-show-lancôme

Although the illustration of LANCOME beauty product is not made in local or Asian, it highlight the roles of women being portrayed in the advertisement can as a references.

The LANCOME eyeliner is advertise using illustration to illustrate the figure and proportion of women in the scene. Every woman is being represent the perfect body shape, big eyes with curly lashes, some of them with sun glasses,  red lips the fashion clothing and accessories they wears, high hill shoes.

The body gesture and motion of women are being represented through the illustration video. They all look beautiful, radiant and ravishing in the show. They are being illustrated by the fashion to be elegant and gorgeous. However, the everyday ideas and attitudes of women is shown in below picture.

Each women have their different activity and lifestyles, therefore it might relate to their everyday ideas and attitudes of women. Women is not in the perfect shape, appealing and modelling in the everyday life. 

Attitude of women also not same as the LANCOME advertising that portrayed out in the video illustration. Each women are playing different roles and characteristic to relate their lifestyle.

For example, women as a mother to take care her children and preparing a meal for her family. Hence, she would not wearing fashion clothing to cook or makeup. She is wearing an apron and simple clothes convenient for her activity. She is presented beauty as well because she is lovely and caring women.

References:

Lancomeworldwide, 2013.Lancôme fait son show. Lancôme puts on a show.[video online] Available at:<http://www.youtube.com/watch?v=vRl8K133Hi8> [Accessed at 29 July]

Analyse the cover of Asian Woman Magazine

  Roget’s 21st Century Thesaurus defines the adjective “beautiful” as “physically attractive” and has a host of synonyms: admirable, alluring, angelic, appealing, beauteous, bewitching, charming, classy, comely, cute, dazzling, delicate, delightful, divine, elegant, enticing, excellent, exquisite, fair, fascinating, fine, foxy, good-looking, gorgeous, graceful, grand, handsome, ideal, lovely, magnificent, marvelous, nice, pleasing, pretty, pulchritudinous, radiant, ravishing, refined, resplendent, shapely, sightly, splendid, statuesque, stunning, sublime, superb, symmetrical, taking, well-formed, wonderful.

I find all of the adjective to describe the "beautiful" of women because it can describe clearly and fully to each fashion style and theme to portrayed women in fashion-based media.

Analyse the cover of  Asian Woman Magazine

From the cover of Asian Magazine 386, The woman are being portrayed in the fashion-based by the post and body language to present she is cool, looks gorgeous, dazzling and statuesque. The fashion  clothing she wear is bright color to attract people and the glasses, make up she wears in the summer season.

She plays the role of a star and idol. Besides, we can realise that the headline of the magazine includes dating an ugly man ( why stunning women do it ). It represents fashion can make women beauty and it relates to their lifestyle and attitude.

Besides, Asian Magazine highlight the hot ways to look sexy in the sun.  However, as a women normally we will holding an umbrella and wearing clothes that can cover our skin and not to be hot and sexy in the sun. Therefore, it can be seen the difference between women are being portrayed in the magazine. They are too perfect to be portrayed to the audiences.

From the cover of Asian Woman Magazine 32, The cover of the magazine is a women sexy face and allure to the audience. She is playing the roles of an prostitute and porn star. On the cover itself is the big celebrity issue about super star.

The woman is represented in the magazine cover by flirtatious makeup. The eye look foxy and alluring by eyeliner and shadow. The plump lips is the results of fashion lipstick products. They fully look like advertise for sexual products for men.

For this magazine cover, The women are being portrayed in a fashion style look and modelling post. However, it is highlight out the woman Aishwarya Ral wan to marry and have kids. 

Yes, this is a dream for most of the women. "To be marry" and "have kids" she probably need playing  roles of being good mother to take care their family includes husband and kids. Hence, she is suppose to be presented caring and lovely women. However, the fashion style and theme represented her as a sexy and hot women. She look powerful for facial expression, and look like enticing, grand and shapely woman. 

In conclude, fashion-based media does not really portrayed the women relate to everyday ideas and attitudes of women because it can only perform and presence the outer beauty and feeling. It does not show the inner beauty of the women. 

References: http://tvaraj.com/2012/10/11/50-adjectives-of-beautiful/

References:VapTech Design.com., n.d.Asian women. [Online] Available at:http://asianwomanmag.com>[Accessed 1 August 2013]

Fashion Asian Magazine ( Asian Woman Magazine)

http://asianwomanmag.com

  From my fashion magazine research, i found out one of the most popular magazines is Asian Woman magazine.

 This magazine released in 2000, caused something of a revolution in Asian media. It is about unique mix of high-quality editorial, cutting-edge fashion, beauty and entertainment presented in a vibrant glossy format.

The flagship title Asian Woman has featured an elite selection of popular celebrities on its coveted cover. Besides, the magazine has also in more recent years built a reputation for working successfully with non-Asian celebrities to further shine a spotlight and broaden the appeal of Asian fashion and culture including featuring such popular acts as Alesha Dixon and the Sugababes on the cover. 

  Therefore, it is one of my chosen fashion-based media. Women play an important roles such as idols, perfect women, and celebrities to attract people and grab people attention.

  In addition, women are being represented by fashion-based media through the hot fashions, make up and theme that are designing by designer. For example,

Women are being presented and through the artistic visual, color illustration and pattern from the fashion clothing. They are being a perfect women for people to look at and admire due to her body shape, appearance combining with fashion.

  However, in the society or the lifestyle of this model, they are not exactly same as the pictures how she looks like. First, they do not have the ability to buy the clothing and make up products. Therefore, they do not look like perfect and confident enough. Besides, they do not have the same environment and style that are totally different from the fashion designer sets to the model. 

Define the role of women in fashion-based media

After today discussion, the understanding of my question seen to be clear that what points should I argued about the role of women in fashion-based media.

http://www.webpages.uidaho.edu/pop/women's_mags.htm

What is the definition of role?

From the Oxford dictionaries, the definition of role is the function assumed or part played by a person or thing in a particular situation.

What is the definition of fashion?

The Oxford English Dictionary defines fashion as ‘current popular custom or style, especially in dress’.

Essentially it means a style that is up to date, and how this is agreed upon is subjective and reliant on a number of factors.

What is the definition of fashion-based media?

In my opinion, I define it as the many channels of expression available to, and utilized by humans range from subtle gesture and tone of voice, facial expression and spoken language, decoration and possessions that are displayed to others, through to the media such as television, radio, newspaper and magazine. 

The role of women in fashion based media?

Based on the research,

1)   Women’s status and roles are defined within society and media

2)   Who define femininity

3)   Radical feminism is based on the notion that we exist within a  patriarchal society, in which men control the means of production.

4)   Women’s magazine that can defines and reinforces women’s roles, status, and identities within the patriarchy

5)   Men also gain/maintain power as women focus on their assigned identities and acting out their roles

6)   Women’s magazine construct gender by literally teaching us to walk, talk, dress, and act in prescribed ways.

7)   Women are presented as sexual objects, consumed with catching the right man

8)   Women are being represented overwhelming young, sexy, sensual, flirty, mysterious, delicate, romantic, seductive, and possessing natural beauty, power and grace via advertised products and behaviors

9)   “Ideal women is being presented as thin, young, alluring, with attractive make-up

References:
Bonnie.W,.n.d.Women's Magazine. [Online] Available at:http://www.webpages.uidaho.edu/pop/women's_mags.htm> [Accessed 7 July 2013

Analyse the role of women are being represented by fashion-based media

1)  In my point of view, women of Asia region, they have been portrayed in a way to show their beauty, self-esteem, power and competence through the fashion media based. 

Even though now we have a more open minded world or we can also defined   Asian mind have been westernized in term of psychological.

But there are still have some countries their awareness of feminism are low, it might be due to the religion. 

Due to their religion restriction, they might not be able to show their beauty by wearing sexy dresses but their self-improvement makes them survive in the fashion media. 

They are able to portray the beauty and self-esteem of women through the photo and media. They fight for the feminism without forgetting their religion. From magazine, they send a strong and convinced message to the women of this religion that they can also show their beauty by wearing their traditional  cloths.

2)  The Asia’s Next Top Model is a reality television show of Top Model Franchise, in which a number of women compete for the title of Asia’s Next TOP Model and a chance to start their career in modeling industry. 

Through this reality show had given the public especially women a dream and hope to be a model in future.  

To success, they need to achieve some requirement of being a model and have a good attitude. 

The Physical Requirements of Modeling - If you plan to model, especially as a high fashion or female runway model, you need the following physical attributes ...

1) You should be at least 5'8" tall or taller
2) SIzes - Your body weight and measurements need to complement your height 
3) You need to have a good skin appearance without many pimples or blemishes 
4) Your hair should be in good shape (no overdone split-ends or damage from shading) 
5) Your teeth should be well taken care of, even and white (a competent smile) 

Modelling industry is much tailored for women to express their beauty and their status in the social. The model can portray the beauty body shape of women which can induce and seduce the men glaze. 

3)  This is a Taiwanese Entertainment television show for women, Lady First. 

This show discusses various topic of interest to women, from head to toe, from internal to physical, and from body to soul.

 From the television show now days, they more focus on the interest of women. 

This is because the women are more and more aware the feminism and they are no anymore like the pass where they stayed at home and be whole housewife.

 They have their right to stay beauty and keep young. 

The body shape of women is a patent given by the god. 

 Through this show, they teach and educate the women to become all rounded women which they have their right to keep beauty and the right to voice.   

References:
AsianNextTopModel,2012. Asia's Next Top Model Cycle 1-EP4 -FULLHD - OFFICIAL. [Online video] Available at:<http://www.youtube.com/watch?v=ZTFJOjw3qBQ>[Accessed 7 July 2013] 

Beauty product commercial of Modern Asian Women

http://www.youtube.com/watch?v=I95bZGXqKN4
This video is about the women is being portrayed in a new modern era that is 2013 by using the beauty product of panasonic.

The panasonic commercial using the Asia women to be a model that influence the society about the role of women in Asian.

From the panasonic beauty products commercial, we know that the beauty of women as a empowerment.

What does beauty means to women?
Women define the beauty as a empowerment to persuade the success, achievement and confident.

Besides, i can also related the body shape, hairstyle, make up products are one part of the role that women are being enhance.

Beauty products (toothbrush) that can enhance the face expression of women. We can seen that the smile is important to be a pretty and confident women.

Beauty products (hairdryer) that can enhance the hairstyle of women. We can seen that the hairstyle make women look good and feel empower.

Beauty products ( facial Steamer) that can enhance the skin of face. We can also know that the face are so important to a women.

Beauty products (eye lash curly) that can enhance the beauty eyes. We can know that women are always being portrayed having a big eye and curly eye lash to be their empower.

From this commercial, we also seen that Asian women model are being portrayed in fashion-based media with a healthy skin colour, big eyes with curly eye lash, beautiful smile and skinny.

In addition, the women seen paying attention to their appearance in their lifestyle because it can be seen beauty as a empowerment for them to build confident, happy and great in their life.

http://www.youtube.com/watch?v=oGXpScpwdc8

References:
Femalemag, 2012. BTS: Panasonic Beauty Products for the Modern Asian Woman.[video online] Available at:http://www.youtube.com/watch?v=I95bZGXqKN4>[Accessed 31 July 2013]

How are women being represented in fashion-based media?

After discussing with lecturer, I am slightly more understanding of my topic that is Question 3.

1)Examine the role of women in local or regional fashion-based media?
2)How are women represented?
3)Do they relate to everyday ideas and attitudes of women?

Based on the research, what am I getting in local means Asia and my country Malaysia, the women are the ways they look like. Show in the below.

file://localhost/Users/systemmanager/Desktop/malaysia-truly-asia-girls11.jpg

However, from the fashion based-media which are advertisement , TV, fashion magazine and others. Most of the time,they are being presented in the images that i am showing below.

Fashion Magazine

The female magazine is presented that the role of women being portrayed in the fashion based media.

1) the women's body shape—skinny

2)the women's body language—sexy and hot

3)the women's facial expression and make up—Gaudy and allure

The gap between the women being portrayed out and the reality have much more differences because they are more towards to the western women look already.

Besides, from the cover of the magazine, we are getting to know that women are being more concern about the outer beauty such as the perfect body shape and skin. These are the reasons for the female magazine to highlight out by using sexy, beauty and skinny models to attract people to grab the magazine. 

In addition, the copy writing also highlight the female body shape by using the words "The Big Shape-Up Shake Up! The contents of the magazine also highlight "The new skinny foods Rewealed" . These are the ways the women are being presented in local fashion-based media.

References:

Female Bluinc, 2005-2013. Female. [Online] Available at:http://www.femalemag.com.my>[Accessed 22 July 2013]  

What is important in Fashion

http://gulnazahmad.hubpages.com/hub/Importance-of-Fashion

To the Society: Fashion is an identification of individuals, special groups and cultures. Fashion is important as a means of interpreting social attitudes and values in a particular period of time; fashion captured on camera can become a valuable social document. People belonging to different tribes, groups, cultures, regions and countries can be identified by the way they are dressed.

Ceremony or Ritual: May be the purpose of certain specialized forms of dress, reserved for certain occasions or people; such as wedding attire, or liturgical dress.

To the Individuals: To the individual woman, fashion may be a means of expressing a particular element of personality. Loud colours and glowing accessories may suit an extrovert personality. "I am HERE!" they may say. "Notice ME!" or "I am COOL!" But how to achieve that fashion? For some, it is important to follow a "trend" closely. This fashion trend may be set by glamorous fashion magazines or celebrities. Some may feel more comfortable following a trend set for them. Others may express their individuality by creating their own fashion. There are some who persist with a "grunge" look, when all other fashionable ladies are parading in high heels and ballooned short dresses. Some do not like fashion magazines dictating a particular current trend. Yet, in fact, in their quest for uniqueness, are adopting a "fashion" popular yesterday!

To Different Cultures: Some cultures have a particular fashion. Think of India and you think of saris. Many Western women love the exotic flow of the sari, and so may adopt it for a special occasion to be "essence of Indian"! Mexican and African cultures are well known for their bright display of colors. Again, some may adopt the Mexican or African "look"! Hawaiian shirt have lots of big flowers on a bright background.

Protection and Warmth: Though the basic purpose of dressing can be warmth and protection but fashion nevertheless has its roots in adornment, decoration and ornamentation. Protection and warmth is secondary to that.

Modesty: Modesty is a commonly cited purpose for dressing. The idea of modesty in different cultures is very different. While Muslims prefer to adopt modest fashion, people belonging to other religion may not find it very important but whether a person is Muslim, Christian or Hindu, every religion preaches modesty. As Mark Twain said “the finest clothing made is a person's skin, but, of course, society demands something more than this”.

Beauty/Seduction: Are also important purposes of dress. Most people want to look attractive, at least under certain circumstances. But what is considered beautiful is also subject to variation. Ideals of beauty also change over time within the same culture, as we will see. Fashion is most important in life because it beautifies our personality and pleasing appearance.

From Historical point of view: "To be fashionable" is a popular way of saying a particular person is following a dictated, current trend. However, the importance of fashion opens up a whole new perspective. It opens up a view of fashion moments over time; it opens up fashion in history. What was life like in the 1920's? Start with the fashion current at the time. Fashion is an important clue to people and peoples' lives in history.

As a Sign Language: Fashion is a sign language or way of communication. Through it one can express his or her emotions, feelings, thoughts, and over all personality. Our clothes tell a lot about us. Our clothes tell who we are in the society. It tells others what we want, what our talents, our needs, our personalities, our dispositions and our destinations. Without a doubt, clothing is the most prominent facade of our well being in the society. It can camouflage, it can cover-up and it can build as much as it can destroy our image. It can say for us, we're as good as you are, or we have the same interest or we're important or even the opposite, we're worthless. Clothing is silent but very powerful communicator.

We've all experienced better treatment when we look especially well and what it's like to be treated badly when we don't. We can get attention when we enter a room or attract people with the same interest. That is because people relate to the way we wear our clothing. Clothes are said to make "fashion statements."

For Emotional Stability: We are shaped and fashioned by what we love. The sense of being perfectly well-dressed gives a feeling of inward tranquility.

From Psychological Point of View: Different people have different perceptions about different colours, fabrics, and fashion. Fashion thus has a psychological impact on human beings. Those who are very well dressed are perceived as well groomed as compared to those who are wearing shabby clothes.

Physical and Physiological:  A dress or an accessory not only satisfies social and emotional needs but it is worn on body and it becomes part of our physical being. A part of this strangeness of dress is that it links the biological body to the social being, and public to private. ~Elizabeth Wilson

Employment: Fashion has become an industry and thousand of people are employed in this industry as researchers, marketers, developers, manufacturers, laborers, and many more.