The importance of Womens fashion clothing.
People have converted their craze for style into a business enterprise
featuring clothing and apparel according to the trends in the market. In
another hand, the local fashion based media such as local fashion magazine,
fashion tv show and etc , these are example of business enterprise featuring
about the fashion in media market. Fashion in reality, is a like an addiction,
women can go overboard with the latest styles in the market but a line must be
drawn according to the need and dependence. The fashion industry thrives on its
sales from this nature of women and utilise the profits for its success. Women’s
fashion clothing has become one of the most prominent sectors in the business
arena.
There are many
reasons why people follow fashion.
First, they do so for attention, as a form of social communication through commodity signalling and demand for novelty.
First, they do so for attention, as a form of social communication through commodity signalling and demand for novelty.
Second,
following fashion is a cognitive efficiency, a way to economize on choices that
are difficult or expensive to reverse.
Third, it is fun, since being
fashionable has its rewards when you get it right. Yet following
fashion can still be messy and expensive, as fashion cycles cause the
consumption abandonment of clothes, music, furnishings, appliances, cars, and
so forth, long before those goods are physically worn out or fully depreciated.
Each fashion cycle begins with the origination of a novel, attention-arresting idea adopted by a network of individuals, which induces each to reorganize their own consumption systems.
In modern economics, the standard view is that fashion is irrational and inefficient. From a Schumpeterian or a Hayekian perspective, however, it seems to play a more positive role in stirring consumers to action that results in the growth of experience and knowledge.
Fashions consumer entrepreneurship, and has the same class of dynamic externalities as business entrepreneurship. Just as an increase in the strength of competition may prompt decision-makers to explore new ways of increasing productivity, so may a change in the relative competitive strength between status-conscious consumers force them to rethink their consumption choice.
References:
Senka.B.Z, 2013.WOMEN ENTREPRENEURSHIP IN A FASHION INDUSTRY. [Online] Available at:<http://academia.edu/1238725/WOMEN_ENTREPRENEURSHIP_IN_A_FASHION_INDUSTRY>[Accessed 15 July 2013]
Each fashion cycle begins with the origination of a novel, attention-arresting idea adopted by a network of individuals, which induces each to reorganize their own consumption systems.
In modern economics, the standard view is that fashion is irrational and inefficient. From a Schumpeterian or a Hayekian perspective, however, it seems to play a more positive role in stirring consumers to action that results in the growth of experience and knowledge.
Fashions consumer entrepreneurship, and has the same class of dynamic externalities as business entrepreneurship. Just as an increase in the strength of competition may prompt decision-makers to explore new ways of increasing productivity, so may a change in the relative competitive strength between status-conscious consumers force them to rethink their consumption choice.
References:
Senka.B.Z, 2013.WOMEN ENTREPRENEURSHIP IN A FASHION INDUSTRY. [Online] Available at:<http://academia.edu/1238725/WOMEN_ENTREPRENEURSHIP_IN_A_FASHION_INDUSTRY>[Accessed 15 July 2013]
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