The role of women in fashion-based media
was more conservative in 1930s than 1920s. One of the characteristics of women
was being presented to a more feminine look such as women’s curves were being
emphasized, skirts became longer, and clothes returned to being near the
natural waistline and introduction of bra cup sizing.
Besides, women’s 1930s fashion was characteristically long
and sleek. The flapper look of the ‘20s was now out, and a more sophisticated
look–influenced by Hollywood movies–was in. More muted colors were popular, as
were deep colors. Fabrics with prints in abstract or geometric patterns were
also widely used.
As styles and colors were changing, the average woman’s
tastes began to change too. Because the thirties was a decade where women began
to have bigger roles in society, the way clothes were designed to fit was
altered. In addition, the modern woman was no longer a simple, stay at home
mom. Women now had more of a purpose; as a result, they had more places to go
and more reasons to go out.
Franca, 2011.FFB: Representations of women in fashion magazines – an evidence based analysis. [Online] Available at: <http://www.oranges-and-apples.com/2011/06/ffb-representations-of-women-in-fashion.html> [Accessed 5 July 2013]
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